E-commerce/shopify

Objective

This module introduces you to the world of e-commerce and Shopify, helping you understand why Shopify is the go-to platform for entrepreneurs. You’ll also learn how to identify a profitable niche and create a professional-looking store.

What You Will Learn

• The basics of e-commerce and Shopify's ecosystem.
• How to choose a niche and source products.
• Setting up your first Shopify store.
• Customizing themes and layouts for better user experience.

Course Content

• Overview of e-commerce trends and Shopify’s market position.
• Choosing a niche and sourcing products (dropshipping, private labeling, etc.).
• Setting up your Shopify account and navigating the dashboard.
• Customizing themes and adding essential pages (Home, About, Contact).
• Integrating payment gateways and setting up shipping options.

Key Activities

• Set up a Shopify store from scratch.
• Customize your store’s theme and add product listings.
• Configure payment and shipping settings.

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Objective

In this module, you’ll focus on making your Shopify store stand out by optimizing its design and functionality. You’ll also explore proven marketing strategies to attract customers and increase sales.

What You Will Learn

• Website optimization techniques for better user experience.
• SEO best practices for Shopify stores.
• Social media marketing and paid advertising strategies.
• Email marketing automation and customer retention.

Course Content

1. Website optimization for higher conversion rates.
2. SEO for Shopify: Optimizing product pages and blogs.
3. Running social media campaigns (Instagram, Facebook, TikTok).
4. Setting up and managing Google Ads and Facebook Ads.
5. Email marketing strategies using Shopify apps like Klaviyo or Mailchimp.

Key Activities

• Optimize your Shopify store’s design and navigation.
• Run a Facebook ad campaign targeting your niche audience.
• Create and schedule an email marketing campaign to engage subscribers.
  

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Objective

The final module focuses on scaling your Shopify business by leveraging data, expanding into new markets, and optimizing operations. You’ll also explore multi-channel selling, inventory management, and legal requirements to ensure long-term growth.

What You Will Learn

• Using Shopify analytics to track performance.
• Multi-channel selling (Amazon, Etsy, eBay).
• Inventory management and fulfillment strategies.
• Legal considerations and compliance for e-commerce.
• Global expansion and international shipping strategies.

Course Content

1. Analyzing Shopify analytics and performance metrics.
2. Multi-channel selling: Integrating Amazon, Etsy, and other platforms.
3. Inventory management techniques and fulfillment options (FBA, dropshipping).
4. Legal aspects of running a Shopify store (taxes, GDPR, etc.).
5. Global expansion strategies and international shipping logistics.

Key Activities

• Analyze your store’s performance using Shopify analytics.
• Set up your store for multi-channel selling on Amazon.
• Explore inventory management tools and fulfillment options.
• Develop a plan for international expansion.