Objective

To ensure students gain real-world experience and develop a polished portfolio, the course includes professional assignments that simulate industry-standard projects. These assignments are designed to challenge creativity, technical skills, and problem-solving abilities while integrating both AI tools and conventional design techniques.

What You Will Learn

• Design a Personal Branding Kit
• Objective : Apply foundational design principles to create a personal branding identity.
• Tasks :
• Develop a logo, color palette, and typography system for yourself as a designer.
• Use Adobe Illustrator for manual refinements and AI tools like Canva or MidJourney for initial brainstorming.
• Outcome : A cohesive personal branding kit ready for use on social media profiles, resumes, and portfolios.
• AI-Powered Poster Design
• Objective : Experiment with AI-generated visuals to create a poster for a fictional event (e.g., music festival, art exhibition).
• Tasks :
• Use DALL·E or MidJourney to generate concept visuals.
• Refine the design in Photoshop or Illustrator, focusing on alignment, balance, and hierarchy.
• Outcome : A visually striking poster that demonstrates your ability to blend AI and manual design skills.
• Typography Exploration Project
• Objective : Understand how typography influences communication.
• Tasks :
• Choose a famous quote and design three variations using different typefaces and layouts.
• Use AI tools to suggest font pairings and experiment with unconventional combinations.
• Outcome : Three unique typographic designs showcasing your understanding of type as a design element.

Key Activities

• Hybrid Learning : Combines conventional design skills with AI-driven tools.
• Industry-Relevant Projects : Real-world assignments to build a professional portfolio.
• Certified Instructors : Learn from experienced designers and AI specialists.
• Hands-On Training : Practical workshops and live feedback sessions.
• Portfolio Development : Create a polished portfolio showcasing your work.
• AI Integration : Master AI tools to enhance creativity and efficiency.
  

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Objective

Create a complete brand identity for a local business (e.g., café, boutique, or gym).

What You Will Learn

• Brand Identity Development for a Local Business
• Objective : Create a complete brand identity for a local business (e.g., café, boutique, or gym).
• Tasks :
• Conduct research to understand the target audience and brand values.
• Design a logo, business card, letterhead, and social media templates.
• Use AI tools to generate mood boards and initial logo drafts.
• Outcome : A comprehensive brand identity package that reflects the business's personality and goals.
• Event Flyer Design Challenge
• Objective : Design a flyer promoting a real or fictional event (e.g., concert, workshop, charity gala).
• Tasks :
• Incorporate client-provided text and imagery into a dynamic layout.
• Use AI tools to enhance visual elements like backgrounds or textures.
• Optimize the flyer for both print and digital distribution.
• Outcome : A professional-grade flyer that effectively communicates key event details.
• AI-Assisted Infographic Creation
• Objective : Present complex data in an engaging and visually appealing format.
• Tasks :
• Choose a topic (e.g., environmental statistics, survey results) and organize the data into a clear narrative.
• Use AI tools to generate chart templates and refine them in Illustrator or Photoshop.
• Outcome : An infographic that simplifies information while maintaining aesthetic appeal.

Key Activities

• Hybrid Learning : Combines conventional design skills with AI-driven tools.
• Industry-Relevant Projects : Real-world assignments to build a professional portfolio.
• Certified Instructors : Learn from experienced designers and AI specialists.
• Hands-On Training : Practical workshops and live feedback sessions.
• Portfolio Development : Create a polished portfolio showcasing your work.
• AI Integration : Master AI tools to enhance creativity and efficiency.
  

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Objective

Redesign the visual identity of an existing company to modernize its image.

What You Will Learn

• Analyze the current branding and identify areas for improvement.
• Develop a new logo, color palette, typography system, and marketing collateral.
• Use AI tools to explore innovative design directions and streamline the creative process.
• Outcome : A full rebranding proposal demonstrating your ability to revitalize a brand’s identity.
• Social Media Campaign Design
• Objective : Create a cohesive set of graphics for a multi-platform social media campaign.
• Tasks :
• Design posts for Instagram, Facebook, LinkedIn, and Twitter, ensuring consistency across platforms.
• Use AI tools to automate repetitive tasks (e.g., resizing assets) while maintaining high-quality output.
• Outcome : A unified campaign that showcases your versatility in designing for various formats and audiences.
• Packaging Design Project
• Objective : Design packaging for a product (e.g., food item, skincare line, tech gadget).
• Tasks :
• Research the target market and competitors to inform your design decisions.
• Create mockups using Adobe Dimension or similar tools, incorporating AI-generated textures or patterns.
• Ensure the design is production-ready by considering printing constraints.
• Outcome : Professionally designed packaging that enhances the product’s appeal and usability.
• Portfolio Presentation Assignment
• Objective : Curate and present a professional portfolio showcasing all completed assignments.
• Tasks :
• Select your best work from the course and organize it into categories (branding, posters, flyers, etc.).
• Write brief case studies explaining your design process for each project.
• Prepare a short presentation video or PDF document highlighting your strengths as a designer.
• Outcome : A polished portfolio that positions you as a skilled graphic designer capable of handling diverse projects.

Key Activities

• Develop a complete graphic design project (e.g., branding identity, social media campaign, or packaging design).
• Use AI tools to enhance and validate your final project.
• Build a portfolio website using platforms like Behance , Dribbble , or Wix ADI .
• Present your capstone project to peers and instructors.