Objective

The goal of this phase is to introduce you to the Social media has become an essential tool for businesses to connect with their target audience. This module introduces you to the fundamentals of social media marketing and helps you understand its role in modern business strategies. .

What You Will Learn

• Introduction to social media marketing
• Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
• Importance of audience research and segmentation
• Basics of content creation and curation

Course Content

• What is Social Media Marketing?
• Understanding Different Platforms and Their Audiences
• Setting SMART Goals for Social Media Campaigns
• Audience Research and Persona Development
• Introduction to Content Types (Text, Images, Videos, Stories)

Key Activities

• Create your first social media audit report.
• Develop buyer personas for a fictional brand.
• Analyze competitor social media profiles.
• Design a basic content calendar.

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Objective

This phase builds on the foundational skills learned in Phase one and a well-thought-out strategy is key to achieving success on social media. In this module, you’ll dive deeper into planning and executing campaigns that align with business objectives.

What You Will Learn

• Crafting a comprehensive social media strategy
• Planning and scheduling posts using tools
• Writing engaging captions and creating compelling visuals
• Using analytics to measure performance

Course Content

• Developing a Social Media Strategy Framework
• Tools for Scheduling and Managing Posts (e.g., Hootsuite, Buffer)
• Best Practices for Writing Engaging Captions
• Visual Content Creation: Canva, Adobe Spark, etc.
• Introduction to Social Media Analytics

Key Activities

• Build a detailed social media strategy document.
• Schedule a week’s worth of posts using a scheduling tool.
• Write 5 engaging captions for different types of content.
• Create 3 original visual designs for social media.
  

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Objective

In this final phase, you’ll apply everything you’ve learned to real-world projects.  As competition increases, mastering advanced techniques becomes crucial. This final module focuses on scaling your reach through paid promotions, collaborations, and data-driven optimizations.

What You Will Learn

• Running paid social media ads (Facebook Ads Manager, Instagram Ads)
• Collaborating with influencers and micro-influencers
• Building and managing online communities
• A/B testing and optimization strategies

Course Content

1. • Paid Advertising on Social Media Platforms
   • Influencer Marketing: Finding and Partnering with Influencers
   • Community Management: Responding to Comments and Messages
   • A/B Testing and Performance Optimization
   • Reporting and Presenting Results to Stakeholders

Key Activities

• Set up and run a small-budget ad campaign.
• Identify potential influencers for a specific niche.
• Moderate comments and engage with followers on a mock account.
• Conduct A/B tests on two versions of a post or ad.